The home maintenance and services industry has a reputation for shadiness: let Odd Job help you avoid the fakes.
Posting a fake review breaks the trust between a service provider and their client before they’ve even had a chance to get to know one another. Before you let a handyman into your home, you need to know that you can trust them. Fake reviews don’t help.
So, how can you spot a potentially fake review?
1 – Too few details.
Fake reviews tend to be short and overgeneralized, often because they have to be repeated multiple times across different review sites. If the review seems like it could be describing any product or service, you should seek out another testimonial or referral. Real reviews usually include praise and a personal detail that lends authenticity.
2 – The reviewer has no other reviews on that site.
Fake reviews are usually posted by “dummy” accounts that are created for the sole purpose of providing a glowing review. They’ll be brand new and have no other reviews of any other business. These accounts may also be named strangely, like a common name with a series of numbers after them.
The most important thing to keep in mind when reading reviews for a business is to think critically: don’t base your decision to hire on just one good review. Go back and look at the last 10 reviews for a company’s services, and read the good and the bad.
And speaking of bad…
3 – The review mentions a competing company.
Fake reviews aren’t always positive. Competitors sometimes flood a company’s reviews page with negative appraisals in an attempt to take business away from them. They’ll often try to steer potential clients toward themselves.